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Create a more engaging promotional experience with QR Codes
Recently, we received a nice nod from ASI Advantages Magazine in regard to our business card design. Our card features two QR codes that direct people to either our website or to the LinkedIn profile...
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Developing the “Right” Promotional Product – Who are you speaking to?
As we move forward, the audience we promote to is ever-changing. What makes them tick is important to know when developing a successful promotional product, particularly with younger audiences. The...
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Five successful wine tactics for marketing your craft brew
Looking for a growing segment in the beverage category? Craft beer is gaining in popularity, and market share. Facing competion from macro brewers and the ever expanding craft selection, how will new...
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Top five ways to use promotional products as incentives
The Advertising Specialties Institute (ASI) has published their most recent study analyzing channel belief versus customer needs. In a world of massive changes in communications technology and how...
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Interactive Direct Mail: Tapping our inner human through Decoder Technology
Human beings are social by nature. We crave interaction, looking for ways to stimulate our natural sense of curiosity. We also love being entertained. Advertising has seen a progression from the simple...
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Mardi Gras Mayhem: Super Bowl 2013 meets the humble throw bead
Spectacular double-header this year with the Super Bowl in New Orleans during Mardi Gras! Let the good times roll indeed with two events that are institutions in their own right. Promotion in and...
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Casino and the Non-cash Incentive: Three ways to motivate player behavior
Non-cash incentives have a long track record of success in motivating behavior. Non-cash awards like merchandise, travel, and gift cards are both more motivational and cost-effective than cash. Decades...
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Fans are Open to Advertising & Promotions Around Super Bowl
The Super Bowl – the penultimate sporting event in America. Brands are vying for a slice of football watching consumer mind share and the consumers are apparently ready and willing to be wowed....
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How promotional products can help you tap into growing consumer optimism
How Americans perceive their financial situations is a fairly accurate predictor of consumer spending habits. According to a preliminary reading from the Thomson Reuters and the University of Michigan...
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Whiskey, women and the changing face of distilled spirit promotion
The promotion of whisky to women is not new, it is just making a comeback. Women are drinking it, blogging about it, and cooking with it. Bars and restaurants are promoting events specifically for...
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Choosing the perfect promotional product: Who is the recipient?
Knowing your audience and what makes them tick is central to choosing a successful promotional solution. Demographics and psycho-graphics are key to choosing a promotional product that will resonate...
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Choosing the perfect promotional product: Make it useful!
Here’s a challenge. Look on your desk and open your drawers. Count how many promotional products you see. Pick each one up. Can you recall the company you received them from? How many of these...
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Choosing the perfect promotional product: Perception is everything!
Perception IS everything. When next you face the challenge of choosing a promotional product, keep this advertising specialty statistic in mind. “Owners of promotional products remember the company...
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